Our mission

In essence we are a product comparison website who dedicates their time to finding the best products in different categories. Buyers these days are exposed to a huge range of products and this makes them anxious at decision making. We’re here to make your purchases easier.

Primarily our expertise is focused on these topics: baby (feeding, pregnancy, diapers), shoes, tennis, running, etc.

Purpose of the website

We know that people have different expectations from products, therefore we always select at least 10 products to meet expectations of all types. The products are ranked, but you can choose any of them, even the last one, because the products reviewed all passed our expert expectations.

We have put a lot of energy into creating a user-friendly design and great readability. The ranking tables are created to easily help you figure out the ranking and the key factors of each product. This way, you can choose your favorite product easily. In every comparison post we have an Editor’s choice which is basically the best product on the market and a price/value product.

Our experts often spend weeks researching and investigating every aspect of the products before they make their final decision on the winner. The experts are chosen very carefully and all of them have a lot of years of experience in their topic. Here they are:

Zoey Miller MSc

Zoey is our baby equipment expert. Her topics are: baby, diapers, feeding, and pregnancy. She graduated from Teachers College, Columbia University and worked at nursery and kindergarten. Unfortunately she had some issues when she wanted a baby, but she eventually solved the problem and gained huge knowledge in this topic. She is a mother of 2 and her expertise has been accumulated from her nursery job and her own life with Naomi and Daisy.

Patricia Nolan MD,MSc

Patricia is a podiatrist (foot and ankle specialist) practicing in Pennsylvania Hospital. Dr. Nolan completed her undergraduate education at Temple University, Podiatric Medicine, and went on to the New York University of Podiatric Medicine to continue her medical training. She is board-certified in Emergency and Podiatric Medicine.

Her biggest expertise is foot and sport injuries. She is a big fan of running; furthermore, she’s an expert in choosing the proper footwear and shoes for running and other sports.

Brandon Owen MSc

When it comes to shoes, Brandon is our expert! He currently works in a department store as a supervisor/lead position for the shoe department. The department works with anything from athletic shoes to work boots, so he has experience in all sorts of shoe types. His strong suit is athletic shoes, utility shoes (tactical boots, work boots), and other sport shoes. He verses himself in the many varieties and brands on a weekly basis, as they obtain about 30-50 new styles every week. This helps to strengthen his product knowledge and give important insight to customers that aren’t necessarily sure what types of shoes they need.

Also, he is a big fan of tennis. He practices it regularly and his knowledge level regarding tennis equipment is very high.

Kathy Harper

Kathy shares her huge experience in relationship.

She lived an ordinary life until her college years, when she came to believe that guys were designed for her. Unfortunately, she was blessed with much naivety. Therefore, she had her heart broken numerous times, but collected a lot of experience.

Robert Nathan

Robert is a quite introverted person who meets with the problems of everyday life but solves them in unusual ways. In his childhood he always stayed in the background, yet kept trying to prevail. He did it firstly by not putting up with mediocre answers, but he tried to see behind the problems and find long-term solutions for them.