Topo Athletic is a newly minted brand directly catered to the fitness industry. Their product line places a high level of focus on running, providing gear and footwear to take on any terrains. One of their most influential products to embrace the running space is their Topo Magnifly running shoes. This model has been uniquely […]
Continue readingNewton has excelled in the footwear space due to their increased attention at the midfoot area. Their design patterns expand upon modern physics, producing the correct means of foot striking and push-off from your runners. The Newton Distance III takes a turn in approach to increase the notion of applicable means for sustained running. The […]
Continue readingNike has developed a consistent brand that offers releases for men, women, kids, and infants. The footwear space has released many different models, with each expanding to additional variants and versions. One criticism of the company is that their gender-neutral designs may not assist the needs of the consumer. Additionally, creating gender-differentiated products has taken […]
Continue readingWith the many different brands and models extending from the running footwear space, it is often difficult to find great differentiators between products. Similar features and material make up set a tone for the discussion, often ending with the user choosing the most budget-friendly options. To find success in this space, you have to introduce […]
Continue readingThere are few footwear options that exist in both the minimal and trail running space. Hosting one of these two benefits is common, with duality becoming a rare feat. Altra has accomplished this task with their creation of the Altra Superior 1.5 Trail Runner. This shoe combines the low-profile functioning of a minimalized shoe with […]
Continue readingProducts like Nike’s Zoom models or Nike’s Revolution models are two examples of comparison tools. Nike continues to redefine the way we view footwear. This revolution came full circle with the implementation of their Flyknit product line. Now in the 3rd installment of this famed collection, the company has taken customer and concerns and requests into […]
Continue readingExcelling in the off-road footwear space is a difficult feat. Many companies have tried and failed to push their functions and builds, causing customers to revert to popular powerhouse players in Nike, Adidas, New Balance, and so forth. At the beginning of 2003, a British company would define the way off-road footwear is handled and […]
Continue readingSkechers has catered to the active individual for years. Their product combinations heighten the focus on a certain space, exploring this area and implementing features that suit the task. Their creation of footwear series has covered the walking, casual, comfort, and running spaces. The Go Run Ride 4 running shoe includes features that are optimal […]
Continue readingNike has been a model of consistency for the footwear space. They are quick to adapt to market shifts, producing relevant footwear options for the latest craze. The continuous buzz that flows through the running air waves is the notion of a minimal shoe. Runners prefer an experience that keeps them closer to the ground. […]
Continue reading